VP Brand Communications
About the Company
Popular online licensed sports merchandise retailer
Industry
Internet
Type
Privately Held, Private Equity-backed
Founded
2011
Employees
10,001+
Categories
Specialties
Business Classifications
About the Role
The Company is seeking a VP Brand Communications to be a key architect of its brand narrative, particularly in the realms of sports and gaming. The successful candidate will be responsible for crafting and executing innovative communication strategies that engage and resonate with the target audience. This includes managing the brand's presence in earned channels, overseeing social media, and nurturing talent partnerships to ensure maximum impact. The role demands a leader with a strong external network, a proactive and reactive approach to brand communication, and the ability to work in a fast-paced, entrepreneurial environment. The VP will also be tasked with leading a team, collaborating with industry and executive communication partners, and acting as a brand ambassador at various events. Applicants for the VP Brand Communications role at the company should have a Bachelor's degree in a relevant field and at least 15 years of senior leadership experience in brand communications, preferably within the sports or entertainment industry. The role requires a candidate with a proven track record in developing successful brand communication strategies, a highly developed network of industry influencers, and experience in managing high-performing teams. Strong analytical skills, exceptional writing and communication abilities, and a data-driven, entrepreneurial mindset are essential. The VP will be expected to work closely with internal and external teams to ensure cohesive messaging, and to establish and monitor the effectiveness of brand communication efforts. A team-first mentality, a commitment to collaboration, and the willingness to travel are also key attributes for this position.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions
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