Job Description

Job Description

Job Description

Summary of Position

Responsible for developing and executing strategies for branding, guest engagement, and revenue growth through digital marketing, public relations, and partnerships, while also managing budgets and analyzing performance data to optimize campaigns. Key responsibilities include creating and managing digital marketing efforts like social media and email campaigns, overseeing public relations and media relations, developing the annual marketing plan and budget, collaborating with sales and events teams, and analyzing campaign performance to identify trends and insights. The role requires a blend of creativity, strategic thinking, strong leadership, and analytical skills to maintain brand consistency and achieve financial goals for Showboat Resort and Island Waterpark.

Organizational Relationships

Reports to:

Showboat General Manager

Supervises:

All Marketing Team

Qualifications and Skills

· Marketing resort style property including Hotel and F&B – amusement park experiences ideal

· Designing strategies/campaigns/promotions that drive incremental revenue and ROI

· Analyzing database - launching growth strategies including segmentation (VIP, etc.)

· Crafting digital media/email campaigns

· Driving brand strategies and loyalty programs

· Coordinating with operations to steer VIP service strategies across all departments

· Launching hotel marketing campaigns including a familiarity w/SEO

· Leading advertising strategies (print, digital, outdoor, etc.) with measurable objectives

Education and Experience

• A four-year college degree or equivalent education/experience required.

· 10 to 15 years as a marketing professional (Director level preferred)

• Proficient computer skills including but not limited to Microsoft Word, Power Point, Excel and Outlook and use of Point of Sales Systems and other required systems.

Duties and Responsibilities

· Strategic Planning: Develop and implement comprehensive marketing and sales strategies aligned with hotel goals, market trends, and target audience needs to drive revenue and occupancy.

· Brand Management: Oversee brand identity, messaging, and visual consistency across all marketing materials and touchpoints to enhance brand recognition and reputation.

· Digital Marketing: Manage and execute digital marketing initiatives, including social media, email marketing, content marketing, and Search Engine Optimization (SEO).

· Public Relations: Act as a hotel spokesperson, manage media requests, and coordinate public relations activities to enhance public image and promote the hotel.

· Advertising: Plan and execute both digital and traditional advertising campaigns, including the creative and media aspects.

· Partnerships and Sales: Build and maintain relationships with key partners such as travel agencies, corporate clients, and event organizers to generate business.

· Budget Management: Develop and administer the annual marketing budget, ensuring effective allocation of funds and management of expenses.

· Analytics and Reporting: Utilize analytics tools to track campaign performance, measure return on investment (ROI), and provide insights and recommendations to leadership.

· Collaboration: Work closely with sales, revenue management, and corporate leaders to ensure marketing strategies are executed with agreed upon tactics to optimize customer experience.

· Team Leadership: Lead and mentor the sales, events and marketing team, setting targets and guiding them toward achieving revenue goals.

Showboat Core Values

Demonstrates Showboats core values in the performance of position responsibilities:

1) Friendly Focused – we are committed to creating a fun environment that embraces families and children of all ages.

2) Kindness Focused – we demonstrate kindness in everything we do, seeking to uplift and support all of those around us.

3) Team Spirit – we foster a respectful workplace where team members work together to exceed our guest's expectations.

4) Hearts that Serve – we are driven by a passion to bring joy and happiness to the guests that we serve.

5) Take Ownership – we take full responsibility for our actions and the resulting outcomes, embracing personal accountability.

Essential Functions

• The ability to attend work predictably and regularly and to be punctual.
• The ability to work varying schedules including evenings, weekends, holidays, and extended hours as business operations dictates
• The ability to read and understand documents, drawings, and instructions (whether presented in written, oral, diagram or schedule form).
• The ability to work with mathematical concepts and to apply concepts to practical situations.
• The ability to work cooperatively with others.
• The ability to deal politely and professionally with customers and coworkers.
• The ability to perform several tasks at once.
• The ability to follow directions or instruction.
• The ability to use a computer to communicate, create, and access information.
• The ability to lift and move 50 pounds.
• The ability to sit/stand/bend/stretch, etc.
• The ability to use hands to finger, handle, or feel and reach with the hands and arms

Physical Demands

Constantly – occupation requires this activity more than 66% of the time (5.5+ hours/day)

Frequently – occupation requires this activity from 33% to 66% of the time (2.5 – 5.5 hours/day)

Occasionally – occupation requires this activity up to 33% of the time (0 – 2.5 hrs/day)

Not Applicable – activity is not applicable to this occupation.

Physical Demands

Stand

Constantly

X

Frequently

Occasionally

Not Applicable

Walk

Constantly

X

Frequently

Occasionally

Not Applicable

Sit

Constantly

Frequently

X

Occasionally

Not Applicable

Handling/Fingering

Constantly

X

Frequently

Occasionally

Not Applicable

Reach Outward

Constantly

X

Frequently

Occasionally

Not Applicable

Reach Above Shoulder

Constantly

X

Frequently

Occasionally

Not Applicable

Climb

Constantly

Frequently

X

Occasionally

Not Applicable

Crawl

Constantly

Frequently

X

Occasionally

Not Applicable

Squat or Kneel

Constantly

X

Frequently

Occasionally

Not Applicable

Bend

Constantly

X

Frequently

Occasionally

Not Applicable

Lift/Carry

10 lbs. or less

Constantly

X

Frequently

Occasionally

Not Applicable

11 to 20 lbs.

Constantly

X

Frequently

Occasionally

Not Applicable

21 to 50 lbs.

Constantly

X

Frequently

Occasionally

Not Applicable

51 to 100 lbs.

Constantly

Frequently

X

Occasionally

Not Applicable

Over 100 lbs.

Constantly

Frequently

X

Occasionally

Not Applicable

Push/Pull

12 lbs. or less

Constantly

X

Frequently

Occasionally

Not Applicable

13 to 25 lbs.

Constantly

X

Frequently

Occasionally

Not Applicable

26 to 40 lbs.

Constantly

X

Frequently

Occasionally

Not Applicable

41 to 100 lbs.

Constantly

Frequently

X

Occasionally

Not Applicable

Environmental Factors

Extreme Cold (non-weather)

Constantly

X

Frequently

Occasionally

Not Applicable

Extreme Heat (non-weather)

Constantly

X

Frequently

Occasionally

Not Applicable

Loud Noise Level

Constantly

X

Frequently

Occasionally

Not Applicable

Other

Ability to Read

X

Constantly

Frequently

Occasionally

Not Applicable

Ability to Speak English

X

Constantly

Frequently

Occasionally

Not Applicable

Ability to Understand Verbal Directions

X

Constantly

Frequently

Occasionally

Not Applicable

Ability to Report to Work Regularly

X

Constantly

Frequently

Occasionally

Not Applicable

Ability to Report to Work on Time

X

Constantly

Frequently

Occasionally

Not Applicable

Ability to Work Safely

X

Constantly

Frequently

Occasionally

Not Applicable

Ability to Travel, car, air to hotel for work

Constantly

Frequently

X

Occasionally

Not Applicable

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